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how to customize products for the demands of new markets; which products world customers want; how to best reach the customers; what pricing strategies are most appropriate; what Distribution channels are adequate to serve the world customers; how to overcome barriers that hinder implementation of marketing programs; and so on. In addition to covering all important frameworks of marketing, the book briefly touches upon those concepts from other disciplines (for example,- finance and accounting) that must be grasped to understand fully the perspective of conducting marketing across national boundaries. Throughout the book, a variety of examples are used to illustrate the points made. Important frameworks and theories are explained with quotes from original sources. A hallmark of the book is Chapter 11, which discusses segmenting the international market to approach the entire world as a global marketplace. Included at the end of each part are cases that describe unique decision-making situations in international marketing.
| Specifications | Descriptions |
|---|---|
| ISBN | 9788123912752 |
| Binding | Paperback |
| Subject | International Marketing |
| Pages | 758 |
| Weight | 0.4 |
| Readership | PG & Ref |
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